# Shopify storefront review

Manual working template from Dozenfold. Fill this in with your own evidence; it is not an
automatically generated report. Leave missing evidence explicitly unknown.

Store: [agreed store]
Review owner: [person responsible]
Review date: [date]
Observation period and time zone: [start, end, zone]
Previous comparison period: [start, end, or unavailable]

## 1. What changed for the business?

- Purchase conversion: [current rate, previous rate, percentage-point change]
- Definition and source: [same funnel entry/purchase definition, same data source]
- Traffic and coverage: [observed sessions, devices/channels, consent or sampling changes]
- Relevant context: [campaign, promotion, stock, pricing, theme/app/release changes]

## 2. Which issue should we investigate first?

- Issue and link: [one specific issue]
- Affected journey: [observed page/action/failure sequence]
- Affected sessions: [observed count and period]
- Revenue estimate, if available: [amount, currency, selected period, measured or directional]
- Calculation reference: [link to supporting comparison and sample]
- Concentration: [browser/device/page/channel, with comparison and counts where available]
- What we know: [captured evidence]
- What remains a hypothesis: [possible explanation to verify]

Keep estimates issue-specific. Do not add overlapping issues or turn a short observation into
monthly/annual savings. If an estimate is unavailable, retain the issue, evidence and next action.

## 3. What will we do next?

- Fix owner: [person/team]
- Next action: [reproduce/investigate/propose fix]
- Technical handoff: [Developer brief or ticket link]
- Expected shopper behavior: [the interaction that should work]
- Release/build to check: [identifier when known]

## 4. What happened after the change?

- Deployed at: [time and release identifier, or not yet deployed]
- Review period and comparable traffic: [duration, observed volume and coverage]
- Recurrence: [observed failures and affected sessions, or insufficient observation]
- Shopper outcome: [same measurement definition as before]
- Conclusion: [what the evidence supports, what still needs checking]
- Next review: [date/trigger and owner]

An absence of new errors is useful only with relevant observed activity. A conversion change
alone does not establish that the fix caused it. Record confirmed actions separately from
estimated opportunity or observed outcomes.

Product examples: https://dozenfold.com/product/
Revenue methodology: https://docs.dozenfold.com/docs/revenue-impact